H.264/AVC is the current video standardization project of the ITU-T Video CodIng
Experts Group (VCEG) and the ISO/IEC Moving Picture Experts Group (MPEG). The
main goals of this standardization effort are to develop a simple and straightforward
video CodIng design, with enhanced compression performance, and to provide a
鈥渘etwork-friendly鈥?video representation which addresses 鈥渃onversational鈥?(video
telephony) and 鈥渘on-conversational鈥?(storage, broadcast or streaming) applications.
